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Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract

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Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract Empty Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract

Post by tGreenWay on 2020-06-27, 21:02

The 2016 agreement was reported to be worth $280 million. UCLA says it will look to enforce the contract. It’s a huge public slap in the face for the Bruins.

https://www.cbssports.com/college-football/news/under-armour-terminates-15-year-280-million-apparel-deal-with-ucla-over-lack-of-marketing-benefits/amp/
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Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract Empty Re: Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract

Post by Floyd Robertson on 2020-06-27, 21:34

UCLA still had sports?
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Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract Empty Re: Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract

Post by tGreenWay on 2020-06-27, 22:14

Floyd Robertson wrote:UCLA still had sports?


UnderArmour likes this post. Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract 502811600
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Post by kingstonlake on 2020-06-28, 00:04

Did you hurt yourself Greenway? You ok by buddy?
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Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract Empty Re: Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract

Post by tGreenWay on 2020-06-28, 03:58

kingstonlake wrote:Did you hurt yourself Greenway? You ok by buddy?



Because ouch? Yes, I got a hangnail while typing that headline.
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Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract Empty Re: Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract

Post by GRR Spartan on 2020-06-28, 09:59

Unless UnderAmour had performance clauses for specific sports or included agreed upon benchmarks for sales of product they needed to see to continue the contract I hope UnderArmour loses, has to pay UCLA the full contract amount and all of UCLA's legal expense incurs to make UnderArmour live up to its contractual obligations.

To me it says volumes about the character of UnderArmour's CEO and management and its contractual selectivity. Other than founder Kevin Plank wanting to help his alma mater, has Maryland benefited UnderArmour any more than UCLA?
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Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract Empty Re: Ouch! UnderArmour says it gets no marketing benefit in its apparel deal with UCLA; terminates the contract

Post by Turtleneck on 2020-06-28, 10:16

This could bruin UCLA athletics.
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Post by tGreenWay on 2020-06-28, 17:48

GRR Spartan wrote:Unless UnderAmour had performance clauses for specific sports or included agreed upon benchmarks for sales of product they needed to see to continue the contract I hope UnderArmour loses, has to pay UCLA the full contract amount and all of UCLA's legal expense incurs to make UnderArmour live up to its contractual obligations.

To me it says volumes about the character of UnderArmour's CEO and management and its contractual selectivity. Other than founder Kevin Plank wanting to help his alma mater, has Maryland benefited UnderArmour any more than UCLA?



It’s not a very detailed story, but there is a quote from UA saying they were taking advantage of an opt-out clause in the contract. No idea if it exists, especially since UCLA says they’re owed the money. But I agree, if UA is just trying to weasel out of a deal, they should be held accountable.
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Post by tGreenWay on 2020-06-29, 04:25


Cal is nervous about losing their 10 year, $86 million Under Armour deal. It makes a preemptive move and announces it expects UA to maintain its contract.
https://currently.att.yahoo.com/amphtml/att/cal-athletics-under-armour-does-180457229.html
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